Marketing Insights

They are open to innovative solutions, creative and eager to transform the world. Entrepreneurial and straightforward, they seek challenges at work...

The Guardian recently published a piece on what some are calling “AI-washing”: the growing tendency for agencies and businesses to position themselves as AI specialists, regardless of how deeply AI is actually embedded in the way they work...

As marketers, we spend a lot of time measuring attention: impressions, views, reach, engagement. These metrics matter...

A recent Reuters report revealed how major tech companies are increasingly tracking employee behaviour and output to train AI systems...

Gartner, a leading research and advisory firm, predicts a massive jump in low-code development. By 2024, 65% of app-building is expected to be low code or no code...

In today's competitive e-commerce landscape, sending generic, one-size-fits-all email campaigns no longer cuts it...

In today's digital marketing landscape, email marketing automation has become an essential strategy for businesses looking to nurture leads and drive conversions efficiently...

In today's digital landscape, social media advertising has become an essential component of any comprehensive marketing strategy...

In the competitive world of SEO, businesses often find themselves battling for top positions on popular high-volume search terms...

In today's digital landscape, Instagram has evolved from a simple photo-sharing app to one of the most powerful advertising platforms for businesses...

In today's digital marketing landscape, successful Google Ads management can be the difference between thriving and merely surviving...

In today's digital landscape, SEO ranking is no longer just about stuffing keywords into your content...

In today's digital landscape, simply creating content isn't enough. To truly improve SEO on Google and drive sustainable results, you need a strategic approach that aligns with both user needs and search engine algorithms...

In today's competitive ecommerce landscape, having a Shopify store isn't enough – it needs to be optimized for peak performance...

In the competitive digital landscape, your website's technical foundation can make or break your online success...

In today's rapidly evolving e-commerce landscape, having the right platform can make all the difference between struggling to keep up and thriving in a competitive market...

In the competitive landscape of e-commerce, established and growing brands face unprecedented challenges in scaling their operations efficiently...

In the competitive world of visual arts, photographers who can master multiple disciplines hold a significant advantage...

Gamification in marketing turns everyday interactions into engaging experiences by integrating game-like elements—think points, challenges, and leaderboards...

Artificial intelligence is rapidly transforming the landscape of mobile app development, creating unprecedented opportunities for innovation and user engagement...

In the rapidly evolving digital landscape, search engine optimization is undergoing a fundamental transformation...

In a rapidly evolving digital landscape, creating standout content efficiently is more crucial than ever...

We rely on the internet for everyday activities like shopping, working, and staying in touch with friends and family...

Welcome to Quick Cuts #16. This edition dives into the fascinating psychology behind viral content, explores the rising popularity of "edutainment" content, and sheds light on the controversial "kindness content" phenomenon on TikTok...

Localisation is not a new trend; it has existed for centuries...

Welcome to Quick Cuts #15. In this edition, we explore Tesco’s game-changing moves in retail media, which are setting new benchmarks for omnichannel engagement...

Cast your mind back to the bustling 1980s – a time when shoulder pads were all the rage, music flowed from vinyl records, and the unmistakable aroma of fresh ink signalled the birth of a new publication...

This week, we're diving into three trending topics that are shaking up the marketing world: the persistence of "blanding" in logo design, Facebook's ambitious redesign to win over Gen Z, and Google's loosening grip on the search advertising market...

A study by the Journal of Marketing Research revealed that visually appealing food images can evoke positive emotions like happiness, excitement, and satisfaction, ultimately influencing purchasing decisions...

It is clear that staying ahead requires some pretty sharp moves. From AI taking over customer service to celebs helping fintech brands make a splash, this quick guide will keep you from falling behind...

Marketers today have access to more tools and channels than ever before, but it’s easy to get lost in the noise...

Today the likes of Amazon and Apple shape user expectations and financial services cannot afford to lag in UX design...

Welcome to this week’s edition of Quick Cuts, where we unpack the latest shifts in the marketing world...

There have been plenty of times I've walked into a room (or these days, joined a video call) for a brand refresh briefing and felt the palpable mix of excitement and trepidation in the air...

Do overflowing photo editing queues and missed deadlines sound all too familiar...

This week’s Quick Cuts takes you on a whirlwind tour of the latest marketing moves and tech updates you can't afford to miss...

Buckle up, marketers! This edition of Quick Cuts is your express ticket to the future of brand building...

With over 2. 14 billion online shoppers worldwide and e-commerce sales expected to surpass $6 trillion by 2024, businesses are relentlessly trying to capture consumer attention...

This week's Quick Cuts dives into key updates for creators and consumers alike, with a focus on user engagement and valuable content...

AI is transforming pharma marketing, with companies reporting a 20% efficiency boost and a 15% increase in customer engagement when using AI (McKinsey)...

Netflix, Amazon, and Reddit are reshaping their businesses to adapt to evolving consumer behaviours...

VR stadium tours are no longer a futuristic fantasy; they are a powerful tool for sports teams to propel fan engagement into the next dimension...

Major brands like Coca-Cola, Heinz, and Burger King are setting new benchmarks by leveraging unique marketing strategies that captivate audiences and drive engagement...

Here are the latest insights on leveraging AI in marketing, boosting your online presence, and enhancing marketing strategies...

Welcome to this week's Quick Cuts, where we dive into the most impactful developments in marketing and technology...

This week's market update is a whirlwind of contrasts, reflecting the dynamic nature of today's business landscape...

Explore how Meta's Threads is revolutionizing social media engagement, discover why social media remains a powerhouse for ROI and ecommerce, understand the balance L'Oréal strikes between AI and human judgment in hiring, learn about Formula E's strategy of continuous evolution, and see how Mattel is steering Barbie...

This week's Rhapsody's Quick Cuts keeps you informed with the hottest marketing and technology news impacting global brands...

Because brands are constantly fighting for consumer attention, it is necessary to have a top-notch marketing strategy...

A recent report highlights the potential of AI-powered automation to streamline printing processes by a remarkable 30% (source: AI for Publishers)...

In a 2024 survey, 54% of organisations reported that AI delivers cost savings on their marketing campaigns (WebFX)...

Unsure how much your dream e-commerce website will cost in 2024? This comprehensive guide cuts through the confusion and empowers both budding entrepreneurs and established businesses to navigate e-commerce website costs...

Data shows that 70% of customers abandon purchases because of bad user experience and 79% of people who don't like what they find on one site, will search for another site...

Remember the days of complex coding and lengthy development cycles? Today consumer goods brands are embracing a revolutionary ally: no-code e-commerce websites...

This guide will equip you – the savvy marketer – with the tools and knowledge needed to transform your customers' path from mere browsing to brand adoration...

In the highly competitive Software as a Service (SaaS) industry, a well-executed pre-launch marketing strategy can be the deciding factor between success and failure...

Augmented reality (AR) and virtual reality (VR) are revolutionising machinery marketing, signalling a move away from traditional methods that depended on physical demonstrations and standard media...

Revolution or Evolution? The machinery industry is in a whirlwind of change, and it's not just about gears and sprockets anymore...

With the transition from fall to winter, opportunities abound for brands to forge deeper connections with their audience...

In general, each project consists of four stages: pre-production, production, finalisation, and evaluation...

Content marketing stands as a potent weapon in a brand's toolkit. But the challenge lies in preserving the quality and trust akin to print publications while crafting an engaging digital journey...

Every product or solution starts with an idea, right? Ideas translate into fully-fledged concepts. But how do we know whether a promising idea will become a successful, profitable solution...

Designers can be described as the perfect fusion of problem solvers and human creativity. Shaping the intangible into the visible...

Can anyone – regardless of their age and possible disability – easily read the information or make a purchase on your company website...

We've all been there - scrolling through Instagram, mindlessly swiping past one picture-perfect image after another, looking for something to capture our attention...

It’s fair to say that information is more widely accessible now than ever before, meaning that almost anyone with access to a computer and the internet can try their hand at any number of creative processes...

It is a real art to keep up with all the changes that influence higher education. The rapid development of digital media, evolving career trends and new technologies that can impact the professional world overnight are just some of the factors that universities now have to take into account...

Product stories are one of the ways we can communicate widely on a product and grow audience awareness...

How do you bridge the gap between brands, video content creators and online shoppers to enhance the selling/buying experience...

It can be challenging for products and services to be successful in a saturated market. Fierce competition and increasingly high consumer expectations mean that brands have to minimise the risks that are typically associated with a new product launch...

Talking about historical and political topics in an interesting and engaging way is not easy. You need to tackle many challenges, balance different points of view and – in many cases – work with a range of historical sources...

Is your audience not engaging with your content? Have you been hit hard by a budget cut? Or perhaps your team is struggling with lack of time or its workload...

How did you get into creative illustration? Dan Matutina: I always enjoyed drawing when I was a kid...

The challenges brought about by the pandemic and the current economic situation have pushed brands and manufacturers to seek and implement innovative work tools...

Launching a new version of an iconic product invariably presents major challenges for a brand. Will the latest version gain as much traction as the original...

That being said, the Italian manufacturer’s portfolio is extensive and also includes consumer products...

In today’s digital era, accessibility is more important than ever. The Internet’s web spans the entire planet and being online is not only a pleasure but also a necessity for many...

The internet has transformed the way we absorb information, learn new things and buy products. To a large extent, it is on our screens – be it those of our smartphones or laptops – that brands are carrying out the battle to grab consumer attention every day...